Introducing my Etsy shop – always, by amber

  • Mary
  • December 2, 2016
  • 0

I’m SO excited to finally share something with you that I have been working hard at over the past little while. It’s taken me a long time to get here, but I did it. I have officially launched my Etsyshop – always, by amber – where I sell handmade wedding items, such as invitations, save the dates, scrapbooks, guest books and more! This shop has been a long time in the making and it truly is a labour of love! For anyone who has ever set up an Etsy shop or online shop, hats off to you, it is no easy feat! 


So, how did always, by amber come to be? Well for anyone who knows me (and I’m sure if you read the blog!), it’s pretty apparent that I love to make things. Back in 2011 I actually created an always, by amber Facebook page to showcase some of the things I made – and now and then would get commissioned to do a scrapbook here or some cards there. But I never went any further with it. I once put some cards on storenvy for a brief stint, but looking back, they were terrible and I had no sense of direction with what I wanted to do with the shop, so I quickly closed it. I knew I would eventually do something more with it, but for the time I was just happy to make gifts and things for people.

Then the wedding planning began, and I was really inspired while making some things for my big day. Making my save the dates was when I knew I wanted to primarily focus on all things wedding. I had so many ideas (and still have so many ideas!) of things I want to make and add to the shop, but I had to stop myself and actually start somewhere! So why ‘always, by amber‘? This is a name I came up with about four years ago – because I like to think that what I make can be cherished, always (and forever!) – plain and simple. Here’s a peek at what’s in the shop:


Custom rustic guest book


5×7 classic black lace invitation with RSVP card


custom 10 page wedding scrapbook


custom 5.5 x 5.5″ rustic save the dates


Custom grey and pink guest book


custom 5×7 rustic invitations with RSVP card


5.5 x 5.5″ classic grey invitations with RSVP card and accommodation page

Of course, everything is customizable (colours, etc…) but this gives you an idea of my general style! My shop may be full of wedding items, but of course, if you’d like me to create something for any other occasion (baby showers, bridal showers, anniversaries, birthdays), I am always open to ideas – just send me a message through my shop or email me at alwaysbyamber (at)!

You can also keep up to date on new items, sales and on my Facebook page and my always, by amber Instagram account. Please hop on over to the shop and check it out, I’d love to get your feedback! Now, onto creating my own wedding invitations

If you’re in Toronto at the end of March, be sure to check out the One of a Kind Spring Show and Sale – March 25-29 at the Direct Energy Centre!

Special thanks to my beautiful friends Christin and Rob who let me use their engagement and wedding pics on my listed items! All pictures were taken by Avenue Photo. always, by amber stamp made by Paper Sushi.


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