Do You Have What It Takes for a Marketing Career?

Marketing recruiters are always looking for people who fit the description of marketing specialist. They are looking for motivated people who have the right ingredients to bring sales to their clients. A wide variety of positions exists in the field of marketing. Some of those positions are event specialist, marketing analyst, outside sales marketer, digital marketing manager, account coordinator and more. You may have the perfect personality for advertising jobs and marketing jobs. The following are five qualities that headhunters look for when they search for such personnel:

An Outgoing Personality

One thing that a person in marketing must have is an outgoing personality. This is necessary because they must communicate the benefits of the products and services that they are offering to other people. Such people must be full of life and energy so that they can convey that to potential patrons.

A Creative Heart

A marketing specialist must be a creative soul because he or she may have to improvise from time to time. Marketing specialists should know how to work with graphic design and other important elements that could come in handy in a marketing campaign. Head hunters and recruiters will ask about any special skills when they make the first phone call to find out more about an applicant.

Strong Organizational Skills

Organizational skills are necessary for certain marketing positions. An account coordinator will need to have those skills because they will be handling more than one account at a time. A marketing analyst will need to have those skills, as well.

Detail Oriented

A marketing specialist will need to be detail oriented to know when a strategy is working and when it isn’t. All of the various marketing positions require that skill to be in effect.

Finding the Right Marketing Job

If you are interested in getting hired for marketing, you can find a wide range of positions by conducting a search. You can even contact a recruiter personally and then visit the recruiter for an interview. Event specialist jobs are popular positions that many people acquire and enjoy. They are people who sample products that other companies offer. They have a mixture of advanced interpersonal skills as well as sales abilities and product knowledge. Event specialist positions are excellent for the experienced and the inexperienced.

Your Interview

You have the potential to ace your interview. You just have to know what the recruiter wants to see. This person usually wants to see a high-level of enthusiasm and energy. He doesn’t want to see a mellow attitude or a lack of concern about whether goals are left met or unmet. Contact a recruiter with your best foot forward after you’ve had your first morning cup of coffee.

POP Displays – Recognizing Their Effectiveness and Unlocking New Possibilities

Next to every supermarket conveyor belt, you will spot the ingenious and infallible POP display. For years, this simple invention managed to pull a few more dollars out of consumers. In fact, the term impulse buyer actually describes the shopper who makes the extra unplanned purchase. Most of the time, the item is a small consumable such as a piece of gum or candy bar. POP displays are ideal for food products, but many manufacturers are using them to sell any portable and compact item. Since the display setup is usually in an ideal spot, most companies will utilize this platform to introduce new products.

The Impactful Countertop Display

POP displays come in a variety of sizes and designs, and they are all effective in their own special way. However, the countertop display seems to be a winner for every well-known and unknown product in the marketplace. Even if the product is bad, it will still sell pretty well if the display is sitting fairly close to the register. No consumer can resist the temptation of trying a new product, especially if it is cheap and packaged nicely. With a colorful display and a reasonable price, a manufacturer can sell just about any product from a store countertop. This is usually a testing spot in most general merchandise stores, but it’s a great promotional opportunity for a budding company.

Current Display Patents

The success of POP displays caused a slight stir in the world of retail marketing and merchandising. Apparently, there are POP patents on the technology used to enhance and improve the effectiveness of these displays. Whoever holds these patents holds the key that will unlock the endless possibilities and solutions for the future. With every new advancement, there is growth and positive change across the board in the retail industry. The patent holder has the right and permission to introduce new formulas that will improve the promotional aspects for every product. Merchandisers are usually very happy with their sales whenever an impactful new design emerges.

The Right Patent Owner for the Industry

At the moment, Shelfbucks owns 24 essential patents for point of purchase displays. These patents seem to be in the right hands since Shelfbucks is currently the leading display organizer in the industry. Their familiarity with product presentation and marketing allows them to come up with new ideas quickly. They are not a holding company or a group of large investors who are using the patents as bargaining chips. They want to make the necessary improvements so the retail world can see an increase in gross sales. Their passion and desire moves the industry forward so each retailer can build a successful business on a solid foundation.

Eventually, we will start to notice digital modifications and improvements on POP displays. The industry will need to move in this direction so they can appeal to Millennials in this computer-driven world.

Free Inspirational Printable

Happy Wednesday y’all! Today I’ve created this free inspirational printable to help get you through the week!

 Don’t you just love this quote?! Just right click to save and print! Enjoy, and have a great week!

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