If you have ever done much reading on marketing and branding, you know that consumers are going to make decisions based on repeated interactions with a brand. That being said, you might not have stopped to think about how your packaging represents your brand. Your packaging supplies can reflect the colors of your brand (which you use on the website and in company logos, T-shirts, and publications) and the quality/level of service that you provide to customers. Packaging actually suggests much more about your company, and you cannot afford to leave these impressions to chance.
1. Say More With Excellent Packaging.
If you are going to invest in an internal or external packaging function, at least to ensure that customers take delivery of products packaged in a standardized way, then you want the best packaging. We are talking here more about consumer goods, which will come in specific sizes. You wouldn’t worry, for example, so much about the packaging of furniture as you would for retail clothing.
2. Provide for Safety of Packed Items.
While the packaging for items should be safe and protective of the items, it shouldn’t be so pretty or costly because it will just be discarded by the consumer, if not recycled. Work with a partner to get the company logo printed in attractive lettering even on large cartons. You may be able to gain additional insights at Atlantic Packaging Products Ltd.
3. Ensure Outsourced Workers Follow Product Packaging Guidelines.
Remember, standardizing the industrial packaging process may save time and allow you to better control your packing costs. However, the standardization of packaging processes only works if employees are following all of the procedures. It helps to create written procedures and organize them into illustrated job aids. Some companies even go so far as to create training videos and post them on their website for easy employee reference.
4. Purchase Only the Strength of Cardboard Boxes Needed for Each Product.
It’s also possible for you to spend too much on cardboard material to impress customers with your parcel packaging. Many responsible consumers will go to the effort to recycle the cardboard boxes, but others won’t. Research what strength and weight of cardboard will provide a secure container for each product. You don’t need to waste resources on packaging that is too heavy. At the same time, you don’t want to cut corners and buy cardboard boxes that are too light or flimsy. This will only lead to customer complaints and having to replace customer purchases at the company’s expense.
Consumers make decisions every day about your brand and the quality that goes into every process. This starts with when they go on the website to place an order and continues with taking delivery of packages. If you invest in reliable and safe packaging activities, you will rest assured that this logistics function is not hurting your brand.